When I was in my early twenties I went out a lot to social events. At times it was challenging to get a taxi to take me home because they would all be booked out. Since, I knew that the iPhone was coming, I wanted an application where I could book cars instantly, be picked up by a verified driver and also be driven by people that worked shifts or unusual hours or needed spare income coming in. I wanted to give a job to my neighbours because I sure wasn't going to catch a bus or taxi when they were booked out or working on unsuitable schedules. Also, I didn't want to be driven by the same types of cars all the time plus I didn't watch hitch hike a ride and get kidnapped!
It's called UBER - because it's URBAN cars. I love having the world economy running smoothly, proving jobs and helping the world economy market.